Brand Story
Waking up on what was supposed to be another typical day, l was immediately greeted with an incident-mydaughter broke her glasses again. Upon arriving at our local optical store, she said, “Look at all these framesthey’re similar styles from the last few years and l have to pay $500 for these outdated trends?
Why can’t we have fashionable prescription glasseswithout having to spend a fortune?
Glasses, in general, are naturally one of the most necessary accessories on the face!” This is how the conceptof creating chic, affordable glasses came to my mind and leading to the founding of Beautier.
Brand Profile
“eople mistakenly think that being fashionable only means buving high-end brands and paving a high cost for it, Fashion hasalways been viewed as a privilege, but it’s time we get it of its high horse. Beautier is sharing practical actions with the worldwhich focus on everyone being able to pursue fashion and beauty. We create fashionable and affordable products for ourcustomers to meet this basic right, This is a revolution in the fashion industry.
BRAND CONCEPT
Fashion
At one point in our lives, glass(earers have beeteased for our necessary accessory, such as being called a nerd or geek. The design for eyewear ha
volved and become part of the fashion industry
todav At Beautier. our desianers are alwavs at theforefront of fashion and will continue to produce top-quality, trendy efor those stvlish nerds and geeks.
Cost-saving
At Beautier, we design, manufacture, and provide glasses directly to customers without the use of amiddleman. We provide fashionable prescriptiorglasses at the most reasonable price.
Self-expression
Fashion is confident, inclusive, diverse, and delicatelt.It allows you to express yourself and show the world your identity. Beautier listens to each and every customer and we are committed to helping them make their own fashion statement.